The following terms of the cookie policy ("CookiePolicy") are by and between Assar Vehicle Rental Services Private Limited ("Assar Cab") having its office at 514, New Siyaganj, Near PatharGoudam, Indore, Madhya Pradesh, which runs and operates“Site” or “we” or “our”) and the end-user/customer (“End-User” or “you” or “your”) of the Site. This Cookie Policy shall be effective at the time the End-User accesses the Site to avail the Vehicle ticket booking facility. By accessing the Site, submitting information to Assarcab through the Site, and signing up for booking/reservation facility provided on the Site, the End-Users expressly consent to Assarcab and its affiliates using and/or sharing the Targeting Data (defined in 1.1 below) to its authorized service providers and other relevant third parties, in the manner described under the Cookie Policy. If the End-User does not agree to be bound by the terms of this Cookie Policy as set-out below, the End-User may not access the Site:

(Collectively, hereinafter the ‘Site’ and the ‘End-User’ shall be referred to as the “Parties” and individually as the “Party”)

Scope Of Applicability:

  1. The Site may utilize (i) a tracking pixel (such as, a smart pixel(s) or managed pixel(s) (“Pixel”) placed on certain page(s) of the Site to collect relevant information from the Site and to set a cookie on the browser of End-User(s) (the “Cookie”), (ii) browser stream data of End-User(s) to the Site or (iii) other non-identifiable/non-personal information of the End-User (collectively, hereinafter referred to as the “Targeting Data”). Such Targeting Data may include, among other things (only non-identifiable information of end-user is collected by Site), IP address, date and time of visit to Site and merchandise viewed or placed in End-User e-commerce cart (if applicable). The Targeting Data is used to provide targeted relevant advertisements for the End-User(s), while the End-User(s) are on the Site network and/or partner websites (at discretion of Assarcab) and may be combined or matched to third party data to identify potential customers of Assarcab and display a targeted advertisement to such potential customers
  2. Assarcab agrees that Targeting Data shall only be disclosed by Assarcab for (i) the Site’s performance of the Services (if found appropriate by the Assarcab); (ii) any other business purposes of Assarcab; and (iii) limited purpose of data analysis, which shall be carried out by such third parties for and on behalf of Assarcab and upon Assarcab’ express instruction in this regard provided that for this subsection (ii)& (iii) the Targeting Data is used and disclosed by Assarcab on an Aggregated-basis only (if considered appropriate by the Site).For the purpose of this Clause “Aggregated” shall mean a form in which the Targeting Data (defined below) is combined with data from other campaigns of other advertisers and precludes identification, directly or indirectly.

Amendment / Modification:

  • Assarcab reserves the right to modify this Cookie Policy at any time with or without any further notice(s) by uploading the revised Cookie Policy on the Site and it is the duty of the End-User to keep itself aware of the revisions to the Cookie Policy of the Site.
  • Limitation Of Liability:

  • Governing Law and Jurisdiction:

  • This Cookie Policy is governed by and shall be construed in accordance with the laws of India. The courts in India shall have exclusive jurisdiction in respect of any disputes arising out of or in connection with this Cookie Policy.
  • Miscellaneous:

    1. The Parties acknowledge and accept that electronic format shall be deemed an acceptable means of communication for the purposes of this Cookie Policy.
    2. This Cookie Policy constitutes the complete and entire agreement between the Parties on the subject of ‘Cookie norms of the Site’ and shall supersede any and all other prior understandings, commitments, representations or agreements, whether written or oral, between the Parties to this Cookie Policy.
    3. If any provision of this Cookie Policy shall be found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, such invalidity or enforceability shall not affect the other provisions of this Cookie Policy, which shall remain in full force an effect.
    4. In no event will any delay, failure or omission (in whole or in part) in enforcing, exercising or pursuing any right, power, privilege, claim or remedy conferred by or arising under this Cookie Policy or by law, be deemed to be or construed as a waiver of that or any other right, so as to bar the enforcement of that, or any other right, power privilege, claim or remedy, in any other instance at any time or times subsequently.

    Privacy Policy

    2. Use your Booking No for all Assar Vehicle Rental Services Private Limited (hereinafter “Assarcab”) recognizes the importance of privacy of its users and also of maintaining confidentiality of the information provided by its users as a responsible data controller and data processor.

      This Privacy Policy provides for the practices for handling and securing user's Personal Information (defined hereunder) by Assarcab and its subsidiaries and affiliates.

      This Privacy Policy is applicable to any person (‘User’) who purchases, intends to purchase, or inquire about any product(s) or service(s) made available by Assarcab through any of Assarcab’s customer interface channels including its website, mobile site, mobile app & offline channels including call centers and offices (collectively referred herein as "Sales Channels").

      For the purpose of this Privacy Policy, wherever the context so requires "you" or "your" shall mean User and the term "we", "us", "our" shall mean Assarcab. For the purpose of this Privacy Policy, Website means the website(s), mobile site(s) and mobile app(s).

      By using or accessing the Website or other Sales Channels, the User hereby agrees with the terms of this Privacy Policy and the contents herein. If you disagree with this Privacy Policy please do not use or access our Website or other Sales Channels.

      This Privacy Policy does not apply to any website(s), mobile sites and mobile apps of third parties, even if their websites/products are linked to our Website. User should take note that information and privacy practices of Assarcab’s business partners, advertisers, sponsors or other sites to which Assarcab provides hyperlink(s), may be materially different from this Privacy Policy. Accordingly, it is recommended that you review the privacy statements and policies of any such third parties with whom they interact.

      This Privacy Policy is an integral part of your User Agreement with Assarcab and all capitalized terms used, but not otherwise defined herein, shall have the respective meanings as ascribed to them in the User Agreement.

    4. Please note that the data shared with Assarcab shall be primarily processed in India and such other jurisdictions where a third party engaged by Assarcab may process the data on Assarcab’s behalf. By agreeing to this policy, you are providing Assarcab with your explicit consent to process your personal information for the purpose(s) defined in this policy. The data protection regulations in India or such other jurisdictions mentioned above may differ from those of your country of residence.

      If you have any concerns in the processing your data and wish to withdraw your consent, you may do so by writing to the following email id: However, if such processing of data is essential for us to be able to provide service to you, then we may not be able to serve or confirm your bookings after your withdrawal of consent. For instance, if you want to book a bus journey, then certain personal information of yours like contact details, gender, location details etc. may have to be shared by us with our bus operator and they may further process this information for making suitable arrangements for your journey.

      A withdrawal of consent by you for us to process your information may:

      1. severely inhibit our ability to serve you properly and in such case, we may have to refuse the booking altogether, or
      2. unreasonably restrict us to service your booking (if a booking is already made) which may further affect your trip or may compel us to cancel your booking.

    6. The information as detailed below is collected for us to be able to provide the services chosen by you and also to fulfill our legal obligations as well as our obligations towards third parties as per our User Agreement.

      "Personal Information" of User shall include the information shared by the User and collected by us for the following purposes:

      1. Registration on the Website:

        Information which you provide while subscribing to or registering on the Website, including but not limited to information about your personal identity such as name, gender, age etc., your contact details such as your email address, postal addresses, telephone (mobile or otherwise) and/or fax numbers. The information may also include information such as your banking details (including credit/debit card) and any other information relating to your income and/or lifestyle; billing information payment history etc. (as shared by you).

      2. Other information:

        We many also collect some other information and documents including but not limited to:

        1. Transactional history (other than banking details) about your e-commerce activities, buying behavior.
        2. Your usernames, passwords, email addresses and other security-related information used by you in relation to our Services.
        3. Data either created by you or by a third party and which you wish to store on our servers such as image files, documents etc.
        4. Data available in public domain or received from any third party including social media channels, including but not limited to personal or non-personal information from your linked social media channels (like name, email address, friend list, profile pictures or any other information that is permitted to be received as per your account settings) as a part of your account information.
        5. Information pertaining any other traveler(s) for who you make a booking through your registered Assarcab account. In such case, you must confirm and represent that each of the other traveler(s) for whom a booking has been made, has agreed to have the information shared by you disclosed to us and further be shared by us with the concerned service provider(s).

    8. The Personal Information collected maybe used in the following manner:

      1. While making a booking:
      2. While making a booking, we may use Personal Information including, payment details which include cardholder name, credit/debit card number (in encrypted form) with expiration date, banking details, wallet details etc. as shared and allowed to be stored by you. We may also use the information of travelers list as available in or linked with your account. This information is presented to the User at the time of making a booking to enable you to complete your bookings expeditiously.

      3. We may also use your Personal Information for several reasons including but not limited to:
        1. keep you informed of the transaction status;
        2. Your usernames, passwords, email addresses and other security-related information used by you in relation to our Services.
        3. send booking confirmations either via SMS or Whatsapp or any other messaging service;
        4. send any updates or changes to your booking(s);
        5. allow our customer service to contact you, if necessary;
        6. customize the content of our website, mobile site and mobile app;
        7. request for reviews of products or services or any other improvements;
        8. send verification message(s) or email(s);
        9. Validate/authenticate your account and to prevent any misuse or abuse.

      4. SURVEYS:
      5. We value opinions and comments from our Users and frequently conduct surveys, both online and offline. Participation in these surveys is entirely optional. Typically, the information received is aggregated, and used to make improvements to Website, other Sales Channels, services and to develop appealing content, features and promotions for members based on the results of the surveys. Identity of the survey participants is anonymous unless otherwise stated in the survey.


        Assarcab provides an option to its users to post their experiences by way of review, ratings and general poll questions. The customers also have an option of posting questions w.r.t a service offered by Assarcab or post answers to questions raised by other users. Assarcab may also hire a third party to contact you and gather feedback about your recent booking with Assarcab. Though the participation in the feedback process is purely optional, you may still receive emails, notifications (SMS, Whatsapp or any other messaging service) for you to share your feedback. The reviews may be written or in a video format. The reviews written or posted may also be visible on other travel or travel related platforms.

        The UGC that Assarcab collect may be of the following kinds:

      1. Review and Ratings
      2. Question and Answers
      3. Crowd Source Data Collection (poll questions).
      5. Marketing promotions, research and programs help us to identify your preferences, develop programs and improve user experience. Assarcab frequently sponsors promotions to give its Users the opportunity to win great travel and travel related prizes. Personal Information collected by us for such activities may include contact information and survey questions. We use such Personal Information to notify contest winners and survey information to develop promotions and product improvements. As a registered User, you will also occasionally receive updates from us about fare sales in your area, special offers, new Assarcab services, other noteworthy items (like savings and benefits on rentals and other travel services) and marketing programs.

        In addition, you may look forward to receiving periodic marketing emails, newsletters and exclusive promotions offering special deals.

        From time to time we may add or enhance services available on the Website. To the extent these services are provided, and used by you, we will use the Personal Information you provide to facilitate the service(s) requested. For example, if you email us with a question, we will use your email address, name, nature of the question, etc. to respond to your question. We may also store such Personal Information to assist us in making the Website the better and easier to use for our Users.

        Assarcab may from time to time launch reward programs by way of which users may stand to win travel related rewards or other rewards. We may use your Personal Information to enroll you in the rewards program and status of the same will be visible each time you log in to the Website. Depending on the reward program, each time you win a reward, Assarcab may share your Personal Information with a third party that will be responsible for fulfilling the reward to you. You may however choose to opt out of such reward programs by writing to us. For various purposes such as fraud detection, offering bookings on credit etc., we at times may verify information of customers on selective basis, including their credit information.

    10. Assarcab will retain your Personal Information on its servers for as long as is reasonably necessary for the purposes listed in this policy. In some circumstances we may retain your Personal Information for longer periods of time, for instance where we are required to do so in accordance with any legal, regulatory, tax or accounting requirements.

      1. Cookies
      2. Assarcab uses cookies to personalize your experience on the Website and the advertisements that maybe displayed. Assarcab’s use of cookies is similar to that of any other reputable online companies.

        Cookies are small pieces of information that are stored by your browser on your device's hard drive. Cookies allow us to serve you better and more efficiently. Cookies also allow ease of access, by logging you in without having to type your login name each time (only your password is needed); we may also use such cookies to display any advertisement(s) to you while you are on the Website or to send you offers (or similar emails – provided you have not opted out of receiving such emails) focusing on destinations which may be of your interest.

        A cookie may also be placed by our advertising servers, or third party advertising companies. Such cookies are used for purposes of tracking the effectiveness of advertising served by us on any website, and also to use aggregated statistics about your visits to the Website in order to provide advertisements in the Website or any other website about services that may be of potential interest to you. The third party advertising companies or advertisement providers may also employ technology that is used to measure the effectiveness of the advertisements. All such information is anonymous. This anonymous information is collected through the use of a pixel tag, which is an industry standard technology and is used by all major websites. They may use this anonymous information about your visits to the Website in order to provide advertisements about goods and services of potential interest to you. No Personal Information is collected during this process. The information so collected during this process, is anonymous, and does not link online actions to a User.

        Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. Assarcab supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking Assarcab cookies may disable certain features on the Website, and may hinder an otherwise seamless experience to purchase or use certain services available on the Website. Please note that it is possible to block cookie activity from certain websites while permitting cookies from websites you trust.

      3. Automatic Logging of Session Data:
      4. Each time you access the Website your session data gets logged. Session data may consist of various aspects like the IP address, operating system and type of browser software being used and the activities conducted by the User while on the Website. We collect session data because it helps us analyze User’s choices, browsing pattern including the frequency of visits and duration for which a User is logged on. It also helps us diagnose problems with our servers and lets us better administer our systems. The aforesaid information cannot identify any User personally. However, it may be possible to determine a User's Internet Service Provider (ISP), and the approximate geographic location of User's point of connectivity through the above session data

      1. Service Providers and suppliers:
      2. Your information shall be shared with the end service providers like hotels, bus service providers, cab rental or any other suppliers who are responsible for fulfilling your booking. You may note that while making a booking with Assarcab you authorize us to share your information with the said service providers and suppliers. It is pertinent to note that Assarcab does not authorize the end service provider to use your information for any other purpose(s) except as may be for fulfilling their part of service. However, how the said service providers/suppliers use the information shared with them is beyond the purview and control of Assarcab as they process Personal Information as independent data controllers, and hence we cannot be made accountable for the same. You are therefore advised to review the privacy policies of the respective service provider or supplier whose services you choose to avail.

        Assarcab does not sell or rent individual customer names or other Personal Information of Users to third parties except sharing of such information with our business / alliance partners or vendors who are engaged by us for providing various referral services and for sharing promotional and other benefits to our customers from time to time basis their booking history with us.

      4. In the interests of improving personalization and service efficiency, we may, under controlled and secure circumstances, share your Personal Information with our affiliate or associate entities.

        If the assets of Assarcab are acquired, our customer information may also be transferred to the acquirer depending upon the nature of such acquisition. In addition, as part of business expansion/development/restructuring or for any other reason whatsoever, if we decide to sell/transfer/assign our business, any part thereof, any of our subsidiaries or any business units, then as part of such restructuring exercise customer information including the Personal Information collected herein shall be transferred accordingly.

      6. We may also share certain filtered Personal Information to our corporate affiliates or business partners who may contact the customers to offer certain products or services, which may include free or paid products / services, which will enable the customer to have better travel experience or to avail certain benefits specially made for Assarcab customers. Examples of such partners are entities offering co-branded credit cards, travel insurance, insurance cover against loss of wallet, banking cards or similar sensitive information etc. If you choose to avail any such services offered by our business partners, the services so availed will be governed by the privacy policy of the respective service provider.

        Assarcab may share your Personal Information to third party that Assarcab may engage to perform certain tasks on its behalf, including but not limited to payment processing, data hosting, and data processing platforms.

        We use non-identifiable Personal Information of Users in aggregate or anonymized form to build higher quality, more useful online services by performing statistical analysis of the collective characteristics and behavior of our customers and visitors, and by measuring demographics and interests regarding specific areas of the Website. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their websites. Any Personal Information which we collect and which we may use in an aggregated format is our property. We may use it, in our sole discretion and without any compensation to you, for any legitimate purpose including without limitation the commercial sale thereof to third parties.

        Occasionally, Assarcab will hire a third party for market research, surveys etc. and will provide information to these third parties specifically for use in connection with these projects. The information (including aggregate cookie and tracking information) we provide to such third parties, alliance partners, or vendors are protected by confidentiality agreements and such information is to be used solely for completing the specific project, and in compliance with the applicable regulations.

      8. In addition to the circumstances described above, Assarcab may disclose User's Personal Information if required to do so:

        1. by law, required by any enforcement authority for investigation, by court order or in reference to any legal process;
        2. to conduct our business;
        3. for regulatory, internal compliance and audit exercise(s)
        4. to secure our systems; or
        5. to enforce or protect our rights or properties of Assarcab or any or all of its affiliates, associates, employees, directors or officers or when we have reason to believe that disclosing Personal Information of User(s) is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.
        6. Such disclosure and storage may take place without your knowledge. In that case, we shall not be liable to you or any third party for any damages howsoever arising from such disclosure and storage.

    14. You will occasionally receive e-mail updates from us about fare sales in your area, special offers, new Assarcab services, and other noteworthy items. We hope you will find these updates interesting and informative. If you wish not to receive them, please click on the "unsubscribe" link or follow the instructions in each e-mail message.

      2. When the Assarcab app is installed on your phone or tablet, a list of permissions appear and are needed for the app to function effectively. There is no option to customize the list. The permissions that Assarcab requires and the data that shall be accessed and its use is as below:

        1. Android permissions:
          1. Device and App history:
          2. We need your device permission to get information about your device, like OS (operating system) name, OS version, mobile network, hardware model, unique device identifier, preferred language, etc. Basis these inputs, we intend to optimize your travel booking experience.

          3. Identity:
          4. This permission enables us to know about details of your account(s) on your mobile device. We use this info to auto-fill your email ID’s and provide a typing free experience. It also helps us map email ID’s to a particular user to give you the benefit of exclusive travel offers, wallet cash-backs, etc. It also allows facilitating your Facebook and Google+ login.

          5. Location:
          6. This permission enables us to give you the benefit of location specific deals and provide you a personalized experience. When you launch Assarcab app to make a travel booking, we auto-detect your location so that your nearest city is auto-filled. We also require this permission to be able to help you track your bus with respect to your location.

          7. SMS:
          8. If you allow us to access your SMS, we read your SMS to autofill or prepopulate ‘OTP’ while making a transaction and to validate your mobile number. This provides you a seamless purchase experience while making a booking and you don’t need to move out of the app to read the SMS and then enter it in the app.

          9. Phone:
          10. The app requires access to make phone calls so that you can make phone calls to bus operators, hotels and our customer contact centers directly through the app.

          11. Contacts:
          12. If you allow us to access your contacts, it enables us to provide a lot of social features to you such as sharing tickets or location with your friends. This permission also allows you to select numbers from your contacts for mobile recharges done on the app.

          13. Photo/ Media/ Files:
          14. The libraries in the app use these permissions to allow users to to save and upload multimedia reviews.

          15. Wi-Fi connection information:
          16. When you allow us the permission to detect your Wi-Fi connection, we optimize your bandwidth usage for multimedia uploads.

          17. Device ID and Call information:
          18. This permission is used to detect your Android ID through which we can uniquely identify users. It also lets us know your contact details using which we pre-populate specific fields to ensure a seamless booking experience.

          19. Camera:
          20. This permission is used to capture pictures of the boarding point or bus before the journey. This images can then uploaded as part of multimedia reviews.

          21. Calendar:
          22. This permission enables us to put your travel plans on your calendar.

        2. IOS permissions:
          1. Notifications:
          2. If you opt in for notifications, it enables us to send across exclusive deals, promotional offers, travel related updates, etc. on your device. If you do not opt for this, updates for your travel like booking confirmation, refund (in case of cancellation), etc. will be sent through SMS.

          3. Contacts:
          4. This permission enables us to know about details of your account(s) on your mobile device. We use this info to auto-fill your email ID’s and provide a typing free experience. It also helps us map email ID’s to a particular user to give you the benefit of exclusive travel offers, wallet cash-backs, etc. It also allows facilitating your Facebook and Google+ login.

          5. Location:
          6. This permission enables us to give you the benefit of location specific deals and provide you a personalized experience. When you launch Assarcab app to make a travel booking, we auto-detect your location so that your nearest city is auto-filled. We also require this permission to be able to help you track your bus with respect to your location.

          7. Photo/ Media/ Files:
          8. The libraries in the app use these permissions to allow users to to save and upload multimedia reviews.

          9. Camera:
          10. This permission is used to capture pictures of the boarding point or bus before the journey. This images can then uploaded as part of multimedia reviews.

          11. Calendar:
          12. This permission enables us to put your travel plans on your calendar.

    16. All payments on the Website are secured. This means all Personal Information you provide is transmitted using TLS (Transport Layer Security) encryption. TLS is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.

    18. You may withdraw your consent to submit any or all Personal Information or decline to provide any permissions on its Website as covered above at any time. In case, you choose to do so then your access to the Website may be limited, or we might not be able to provide the services to you. You may withdraw your consent by sending an email to

    20. You may access your Personal Information from your user account with Assarcab. You may also correct your personal information or delete such information (except some mandatory fields) from your user account directly. If you don’t have such a user account, then you write to

    22. We reserve the rights to revise the Privacy Policy from time to time to suit various legal, business and customer requirement. We will duly notify the users as may be necessary.

    24. You must at least 18 years of age to transact directly with Assarcab and also to consent to the processing of your personal data.

    You may always submit concerns regarding this Privacy Policy via email to us at Assarcab shall endeavor to respond to all reasonable concerns and inquiries.